The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals, it has numerous examples and case studies to help gain the desired clarity.
Step by Step manual to learn Marketing, Advertising, and Public Relations
What will you learn
Who this book is for
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.
Chapter 2: Impact of Visual Social Media
Chapter 3: Social Media Marketing Strategies
Chapter 4: Using Video for Social Media Marketing
Chapter 5: Inbound Marketing: An Introduction
Chapter 6: Visual Social Media Marketing Tools
Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published.
Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.