Startup Masterclass

Saurabh Jain

SKU: 9789355519351


ISBN: 9789355516473
eISBN: 9789355519351
Authors: Saurabh Jain
Rights: Worldwide
Edition: 2024
Pages: 146
Dimension: 6*9 Inches
Book Type: Paperback

This book has been written for budding startup founders. Startups are complex organizations, and it becomes very difficult to succeed without knowing the startup best practices. The book teaches startup best practices in a simple and concise manner.

The book covers best practices related to startup lifecycle, product management, co-founder management, core team recruitment, startup funding, pitch deck creation and much more. It also covers the best practices, that the author learned while working under the famous entrepreneur Vijay Shekhar Sharma, founder of Paytm.

A must read for any budding entrepreneur, the book is an easy-to-understand guide on various best practices an entrepreneur needs to follow, across the stages in the startup lifecycle. It tries to make every topic interesting and easy to learn using the techniques of visual thinking.


  • Product management.
  • Recruiting co-founders and core team.
  • Pitching to investors.


  • Understand startup best practices.
  • Understand product management.
  • Understand issues in human resource management for startups.
  • Understand startup investors.
  • Create a good pitch deck.


This book has been written for the budding entrepreneurs who want to learn startup best practices. No prior knowledge of any kind is required to understand the book.

  1. Introduction to Startup Canvas
  2. Product
  3. People
  4. Purchasing Power
  5. Conclusion: When Should I Start a Startup

Saurabh Jain is a renowned mentor across startup incubators in India. He is an international speaker who has spoken at various international conferences including the SXSW and SXSW Edu in USA and in various IITs, IIMs and institutions of repute in India.

Saurabh Jain was Vice President in Paytm from 2018 to 2021 and has been an entrepreneur ever since. He is a senior member of various committees and organizations working in promotion of entrepreneurship and startup incubation across India.

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