Social Media Marketing & Branding
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Rights: Worldwide
Publishing Date: January 2019
Pages: 358
Weight:
Dimension: 17 x 2.1 x 24.4
- Description
- table of content
- about the authors
Before You Invest Your Time In This Book, You Should Find The Answers To The Following Questions;
How Can This Book Help You Get A Job? Why Not Study Online? Why This Book?
Social Media Marketing And Digital Branding Are One Of The Top 15 In-demand Skills For Getting A Job In 2019-20, Along With Content Marketing And Influencer Marketing. A Complete Module Is Dedicated To Getting You A Job. In This Book, You’ll Get A Career Guide For Digital Marketing Jobs, Cv Templates, Chapter-wise Interview Questions, And A Guide On Personal Branding For Getting Better Jobs. Completing This Book Will Get You An Exclusive Certificate In Digital Campaign Design And Will Prepare You To Directly Appear For Facebook™, Twitter™, Hootsuite™ And Hubspot™ Certifications. While Most Online Course And Blogs Concentrate On Quick Tips To Use Digital Tools And Platforms.
Tagline
The Micro Mba
Key Features
* Complete This Book To Earn An Exclusive Certificate In “digital Campaign Design” And “social Media Marketing”
* Prepare For Social Media Certification From Facebook, Twitter And More
* Digital Marketing Career Guide Included
* Free Resume Templates
* 45 Digitally Interactive Chapters
* 20+ Case Studies
* 160+ Chapter-wise Interview Questions
* Become Job Ready In 4-weeks !
What Will You Learn
Book Has 45 Easy To Grasp Chapters Grouped Into 13 Interactive Modules Dedicated To Teaching You The Step By Step Process Of Using Digital Platforms To Develop Successful Marketing Campaigns Using Effective Advertising Strategies Based On Consumer Behaviour, Segmentation, Positioning, Brand Management, And The Customer Lifecycle. Live Link Case Studies And Process Guides Have Been Included For A Hands-on Learning Experience.
Who This Book Is For
You Could Be A Student, A Fresh Graduate, Or A Working Professional With Any Educational Background And You Will Be Able To Start Your Career In Digital Marketing With The Help Of This Book.
1. Social Media Marketing for Each Step of the Digital Customer’s Life Cycle
The Digital Customer Life Cycle
Phases and Stages of the Customer Experience Funnel
2. Digital Ads (Part 1)
Programmatic and Real Time Digital Ad Buying (How Digital Ads Work)
Programmatic Bidding for ADS on Facebook
Setting up A Facebook & Instagram Ad Campaign
Facebook Ad Types
Creating Facebook Ad’s Creative and Copy
Ad Reporting and Optimization
3. Segmentation
Convectional Segmentation
Segmenting Audience with Facebook
Remarketing with Facebook’s Custom Audience
Digital Behavioral Segmentation Using Custom Audience
Creating Buyer Personas
4. Digital Value and Marketing Message
Unique Digital Value Proposition
Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message
Designing a Unique Digital Value Proposition
5. Digital Media and Engagement
Paid, Earned, and Owned Media
Social Media Engagement
6. Content Marketing for Social Engagement and Story Telling
Content Marketing
User-Generated Content
Transmedia Storytelling
7. Digital Influence Driven Marketing
Digital Influence
Influencer Marketing
8. UI, UX, CX, and BX for Digital Marketing
Understanding UI, UX, CX and BX
CX and UX for Social Media
9. Digital Brand Experience and Management
Digital Branding
Brand Promoters and Detractors
10. Social Listening, Selling, Care, and Crisis
Social Listening
Social Selling
Social Media for Customer Service, Support, and Delight
Setting Up Social Customer Care
Managing a Social Media Crisis
11. Agile Testing for Social Media
A/B Testing
A/B Testing Facebook Ad Campaigns
12. Digital Ads (Part 2)
Linkedin Ad Campaigns
Instagram Story Ads
Snapchat Ads
Twitter Ads
Advertising on Pinterest, Quora, and Reddit
GDPR, Budgeting, and Behavioral Psychology
13. Digital Career Guide
A Repository of Campaign Case Studies
Job Guide
Resume Tips and Linkedin for Jobs
Chapter-wise Interview Questions
Certifications.
Ankit Srivastava is a certified Digital Marketer, a Digital Branding and Social Selling Trainer, a TEDx speaker and works as a Digital Growth Strategist.