About the Authors

Alok Kumar with two decades of industry expertise in design and innovation, serves as the Director of UX Design at Myntra, India’s leading Fashion E-commerce platform. Alok brings a wealth of experience from esteemed corporations and startups, including Microsoft, Walmart, Vedantu, BlueStone, and few mobile gaming ventures.

Driven by a passion for both learning and teaching, Alok has a Masters in Psychology and is currently pursuing his Doctorate in Design while actively engaging with students at esteemed design schools such as IIT Bombay, Chitkara University, JLU Bhopal, and numerous others as a guest speaker. Through these engagements, he bridges the gap between academic learning and industry demands, ensuring students are well-prepared for real-world challenges.

Alok is also the co-founder of “RethinkingUX,” a thriving UX Design community boasting over 50,000 members (UX Designers) worldwide. Committed to nurturing talent in the design realm, Alok and his team aim to empower aspiring and mid-level designers to enhance their skills and excel in the field.

At Myntra, Alok has spearheaded the development of several groundbreaking features powered by GenAI technology, including FashionGPT, Maya, and MyStylist. These innovative features showcase his dedication to leveraging Design Principles, Gamification and AI to enhance the user experience, revolutionizing the way users engage with fashion on the platform.