UX Decoded

BPB Online

SKU: 9789355512222


ISBN: 9789355512215
eISBN: 9789355512222
Authors: Dushyant Kanungo
Rights: Worldwide
Publishing Date: April 2022
Pages: 184
Dimension: 8.5*11 inches
Book Type: Paperback

Industry-proven methods for determining user needs and designing successful products


  • Practical approaches for identifying user pain spots, behavior, goals, and overcoming biases.
  • Includes detailed examples, graphs, and drawings to explain various user research strategies.
  • Industry-accepted approach to product thinking and user-centric design.


This book aims to provide UX professionals with the information, tools, and techniques they need to apply a user-centric approach to product design. It will show you how to learn about your customers' wants and create products that they will enjoy.

The book takes the reader on a journey that begins with learning to understand user behavior, needs, goals, and pain areas and then develops solutions to those needs. Next, it delves into a thorough examination of several user research methods that aid in discovering user wants and issues areas and mapping strategies used to portray user research results.

The book details a five-stage design process and teaches how to apply problem-first design, design validation methodologies, and numerous user experience benchmarking tools. You also learn to compute UX ROI to properly convey to your business and users why specific UX is excellent for both. This book helps UX professionals utilize the concepts and tools covered in this book to adopt an outside-in approach to design. They first explore and discover user problems and then develop a viable solution.


  • Learn to follow a five-step design workflow using the right tools and techniques.
  • Use design validation and UX benchmarking to test and enhance your designs.
  • Utilize qualitative or quantitative research approaches to conduct user research.
  • Visualize user research data using several mapping approaches.
  • Improve cross-functional team communication, collaboration, and user advocacy.


This book is intended for UX designers, product designers, visual designers, UX researchers, and content strategists who seek to improve their UX research and design techniques.

  1. Introduction: You’re not the user
  2. Watching how people behave
  3. Fixing issues: the why and how
  4. Hearing what users say
  5. Calculating the many and much
  6. Synthesis: the power of the affinity diagram
  7. Summarizing your research into maps for better communication
  8. Prioritizing the use-cases
  9. Designing value by fixing the problem first
  10. The design workflow: how perfect doesn’t always equal pretty
  11. Validate your design with usability testing
  12. Six aspects of good design
  13. Collaborating with multi-disciplinary teams
  14. Continuous delivery
  15. Final considerations

Dushyant Kanungo is a UX architect, digital product designer, experience strategist, business analyst, mentor, creative thinker and collaborator. Over the last 20 years of his professional experience, he has worn many hats and provided strategic solutions, solved complex UX issues, lead design teams, and created human-centered products. With thorough domain knowledge ranging from banking, e-commerce, tech, automobile, to resource management, he has worked adaptively in digital eco-systems, enterprise-level environments, and digital agencies.

His approach to UX is a blend of design thinking, creativity, and strategy with an unwavering focus on users and their needs to create products that solve a problem. With an undying passion for UX, he is committed to evangelize the practice of DesignOps, lead and guide burgeoning designers driven to disrupt the UX space and set a benchmark for quality.

Dushyant is an alum from the Indian Institute of Management, Indore (IIM-Indore) with graduate credentials from the University of the West of England, Bristol, UK. His earlier work as an author ‘Migration to HTML5 & CSS – How to’ was published in 2013. 

LinkedIn Profile: Dushyant Kanungo

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