Digital Marketing

Rajan Gupta, Supriya Madan

SKU: 9789355511560



ISBN: 9789355511522
eISBN: 9789355511560
Authors: Rajan Gupta, Supriya Madan
Rights: Worldwide
Publishing Date: Aug 2022
Pages: 356
Dimension: 7.5*9.25 Inches
Book Type: Paperback

Establish your digital presence - Advertise, analyze, and optimize


  • Comprehensive coverage of different aspects of Digital Marketing and its future potential.
  • Get to know about use of social media and mobile devices for marketing efforts.
  • Google Analytics and various marketing platforms such as Facebook, LinkedIn and Twitter are covered. 


The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items.

The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments.

This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.


  • Know the difference between the outcome of traditional marketing and digital marketing.
  • Make use of social media marketing for products promotion.
  • Explore the potential of search engine optimization for brand/product visibility.
  • Use Facebook, Twitter and Instagram for wide audience outreach.
  • Work around Google Analytics for measuring success of advertisement campaign.


This book is for everyone who wishes to bring creativity, drive marketing and sales targets, and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone, no matter what they know.

  1. Digital Marketing
  2. Internet Marketing
  3. Search Engine Advertising
  4. Social Media Marketing
  5. Facebook Marketing
  6. LinkedIn Marketing
  7. Twitter Marketing
  8. Emerging Platforms
  9. Marketing on the Go – Mobile Marketing
  10. Search Engine Optimization (SEO)
  11. Web Analytics
  12. Modern Day Digital Marketing

Dr. Rajan Gupta is working as Associate Professor in School of IT at Vivekananda Institute of Professional Studies -TC (Affiliated to Guru Gobind Singh Indraprastha University, New Delhi) since 2006. He has completed his Doctorate in Computer Science and Applications from Maharshi Dayanand University, Rohtak, Haryana. He has more than 21 years of teaching experience at various graduate and post-graduate institutions. He has more than 30 research papers to his credit in various refereed International /National Journals and Conferences and also published patents. His interest areas include Financial Fraud Detection, Digital Marketing, Cyber Security, IoT and Machine Learning.

Prof. Supriya Madan, Dean, School of IT at Vivekananda Institute of Professional Studies -TC (Affiliated to Guru Gobind Singh Indraprastha University, New Delhi) has a versatile experience and is an erudite scholar in her own right. Her association with the field of Information Technology is a testimony to her fruitful and ongoing journey. She started her professional career in 1989 as a senior programmer and EDP manager of a reputed public limited finance company. After gaining practical knowledge and successful completion of projects, her zeal and enthusiasm for teaching brought her into full-time academics in the year 2000. She has published patents and her research work has been published in reputed national and international conferences and International Journals and are quoted as references.

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