Visual Social Marketing

Visual Social Marketing

Author: Chandrani singh
Rs. 297 Rs. 267 Save 11%
Author : Chandrani /Abiresh/ Ajit Pandey , Price : 297/- , ISBN:  9789388176491, Pages : 164, Edition: Ist, Publishing Year:  2018 , Binding:Paperback, 
Weight : 230 gm, Length: 23x158x0.8 cm,Territory: Worldwide
DESCRIPTION
The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals it has numerous examples and case studies to help gain the desired clarity. 

CONTENTS
Chapter 1: Basics of Visual Social Media Marketing.
Chapter 2: Impact of Visual Social Media
Chapter 3: Social Media Marketing Strategies
Chapter 4: Using Video for Social Media Marketing
Chapter 5: Inbound Marketing: An Introduction
Chapter 6: Visual Social Media Marketing Tools
Chapter 7: Advanced Tools for Visual Social Media Marketing
ABOUT THE AUTHOR
Dr Chandrani Singh  is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of  Management Vadgaon, Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base. An NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.She has authored many books with noted publishers like SAGE Publishing, Excel Books, Shroff Publishers etc. She has spearheaded several research projects and has a robust network with 250+ HR's across various states with the aim of employment provisioning of fresh graduates. 

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published. 

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.
Book Title Visual Social Marketing
Type Book
Date Published Sep 28, 2018
Author : Chandrani /Abiresh/ Ajit Pandey , Price : 297/- , ISBN:  9789388176491, Pages : 164, Edition: Ist, Publishing Year:  2018 , Binding:Paperback, 
Weight : 230 gm, Length: 23x158x0.8 cm,Territory: Worldwide
DESCRIPTION
The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals it has numerous examples and case studies to help gain the desired clarity. 

CONTENTS
Chapter 1: Basics of Visual Social Media Marketing.
Chapter 2: Impact of Visual Social Media
Chapter 3: Social Media Marketing Strategies
Chapter 4: Using Video for Social Media Marketing
Chapter 5: Inbound Marketing: An Introduction
Chapter 6: Visual Social Media Marketing Tools
Chapter 7: Advanced Tools for Visual Social Media Marketing
ABOUT THE AUTHOR
Dr Chandrani Singh  is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of  Management Vadgaon, Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base. An NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.She has authored many books with noted publishers like SAGE Publishing, Excel Books, Shroff Publishers etc. She has spearheaded several research projects and has a robust network with 250+ HR's across various states with the aim of employment provisioning of fresh graduates. 

Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published. 

Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.