Understanding Digital Marketing-Strategies for online success
Dishek J. Mankad
Authors: Dishek J. Mankad
Publishing Date: October 2018
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Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer. Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better.
Basic guide to learn digital media platform.
Learn the concept of marketing in the Digital Era
Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium
Know the Online Tools for Marketing, various Web tools for building consumer engagement
Book explains steps to generate the lead for your business
What Will you Learn
Basic concepts of Digital Marketing
Website Planning & Creation, Search Engine Optimization(SEO)
PPC Advertising With Google & Optimization
Who This Book is For
Digital Marketing is designed as a textbook for management students specialising in marketing
- Digital Marketing : An Overview
- Website Planning & Creation
- Search Engine Optimization(SEO)
- PPC Advertising With Google & Optimization
- Google Analytics
- Social Media Marketing
- E – Mail Marketing
- Online Advertising
- Lead Generation For Business
- Mobile Web Marketing
- Affiliate Marketing
- Google Adsense & Blogging
- Digital Marketing – The Web Analytics
- Creating Digital Marketing Strategy
- Marketing Money As Freelancer
Dishek J. Mankad is a commerce graduate from Saurashtra University, and completed Master's Degree in Computer Application with first class from Hemchandracharya north Gujarat University. He is pursuing Ph.D in Computer Science. He has a 7.5 years of experience in Teaching PG & UG and have good hands on various subject of computer application like BigData, Database Management System, and software engineering.
In his previous job, he was serving the duty of placement cell head. He has published many research papers and attend the many international conference, workshop, and seminar and faculty development program.
He is associated with international journal of computer science and technology (IJCST) as Member of Editorial board. He believes that a teacher must learn new things and explore the new possibilities because that will helps the students.