Table of Contents
- Social Media Marketing for Each Step of the Digital Customer’s Life Cycle
- The Digital Customer Life Cycle
- Phases and Stages of the Customer Experience Funnel
- Digital Ads (Part 1)
- Programmatic and Real Time Digital Ad Buying (How Digital Ads Work)
- Programmatic Bidding for ADS on Facebook
- Setting up A Facebook & Instagram Ad Campaign
- Facebook Ad Types
- Creating Facebook Ad’s Creative and Copy
- Ad Reporting and Optimization
- Segmentation
- Convectional Segmentation
- Segmenting Audience with Facebook
- Remarketing with Facebook’s Custom Audience
- Digital Behavioral Segmentation Using Custom Audience
- Creating Buyer Personas
- Digital Value and Marketing Message
- Unique Digital Value Proposition
- Perceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message
- Designing a Unique Digital Value Proposition
- Digital Media and Engagement
- Paid, Earned, and Owned Media
- Social Media Engagement
- Content Marketing for Social Engagement and Story Telling
- Content Marketing
- User-Generated Content
- Transmedia Storytelling
- Digital Influence Driven Marketing
- Digital Influence
- Influencer Marketing
- UI, UX, CX, and BX for Digital Marketing
- Understanding UI, UX, CX and BX
- CX and UX for Social Media
- Digital Brand Experience and Management
- Digital Branding
- Brand Promoters and Detractors
- Social Listening, Selling, Care, and Crisis
- Social Listening
- Social Selling
- Social Media for Customer Service, Support, and Delight
- Setting Up Social Customer Care
- Managing a Social Media Crisis
- Agile Testing for Social Media
- A/B Testing
- A/B Testing Facebook Ad Campaigns
- Digital Ads (Part 2)
- Linkedin Ad Campaigns
- Instagram Story Ads
- Snapchat Ads
- Twitter Ads
- Advertising on Pinterest, Quora, and Reddit
- GDPR, Budgeting, and Behavioral Psychology
- Digital Career Guide
- A Repository of Campaign Case Studies
- Job Guide
- Resume Tips and Linkedin for Jobs
- Chapter-wise Interview Questions
