Table of Contents – BPB Online
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- Define your audience: Marketing plan & value proposition.
- Content strategy: Key process to improve content creation.
- Use social media for your business.
- Social ads: Make people think and talk.
- SEO for beginners: Title, URL, & CTR
- Search engine marketing (SEM): Position your brand in the market (PPC & paid search)
- Display advertising to target your audience: Facebook, target audience, keywords, & search terms.
- Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization.
- Analyze what people do on your website: Google Analytics & Big data.
- Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch