Section I – Psychology Laws
1. Fitt’s Law
2. Hick’s Law
3. Miller’s Law
4. Jakob’s Law
5. Tesler’s Law
6. Gestalt’s Law
7. Doherty Threshold
Section II – Psychological Effects
8. Zeigarnik Effect
9. Storytelling Effect
10. Halo Effect
11. Goal Gradient Effect
12. Picture Superiority Effect
13. Von Restorff Effect
Section III – Gamification
14. Gamification in UX Design
Section IV – Biases
15. Biases in UX Design