Table of Contents

Section 1: Understanding the Brand Journey

  1. The Importance of Brand Equity
  2. A Typical Brand Journey
  3. The Convergence of Marketing, Sales and Customer Success
  4. AI and the Future of Marketing

Section 2: Attracting Customers

  1. Validating Your Brand and Product
  2. Brand Identity
  3. Brand Awareness – Web Presence
  4. Brand Awareness – Social Media
  5. Brand Awareness – Online Ads

Section 3: Winning the Customers

  1. Operational Alignment and Automation
  2. Brand Credibility
  3. Brand Engagement
  4. Selling Strategies

Section 4: Turning the Customers into Fans

  1. Customer Onboarding
  2. Brand Receptivity
  3. Brand Resonance
  4. How to Prepare for the AI Era