Design Patterns of Deep Learning with TensorFlow is your comprehensive guide to learning deep learning from a design pattern perspective. In this book, we explore deep learning within the context of building hyper-personalization models, exploring its applications across various industries and scenarios. It starts by showing how deep learning enhances retail through customer segmentation and data analysis. You will learn neural networks, computer vision with CNNs, and NLP for analyzing customer behavior. This book addresses challenges like uneven data and optimizing models with techniques like backpropagation, hyperparameter tuning, and transfer learning. Finally, it covers setting up data pipelines and deploying your system. With practical tips and actionable advice, this book equips readers with the skills and strategies needed to thrive in today's competitive AI landscape.

By the end of this book, you will be equipped with the knowledge and practical skills to build and deploy deep learning-powered hyper-personalization systems that deliver exceptional customer experiences.


  • Master foundational concepts in design patterns of deep learning.
  • Benefit from practical insights shared by an industry professional.
  • Learn to build data products using deep learning.


  • Understand about hyper-personalized AI models for tailored user experiences.
  • Design principles of computer vision and NLP models.
  • Inner working of transformers equipping readers to understand the intricacies of generative AI and large language models (LLMs) like ChatGPT.
  • To get the best out of deep learning models through hyperparameter tuning and transfer learning.
  • Learn how to build deployment pipelines to serve models into production environments seamlessly.


This book caters to both beginners and experienced practitioners in the field of data science and Machine Learning. Through practical examples, it simplifies complex ideas, linking them to design patterns.