Visual Social Marketing

Chandrani, Abiresh, Ajit Pandey

SKU: 9789388176972


ISBN: 9789388176491
eISBN: 9789388176972
Authors: Chandrani, Abiresh, Ajit Pandey
Rights: Worldwide
Publishing Date: January 2018
Pages: 164
Weight: 230 gm
Dimension: 23x158x0.8zz
Book Type: Paperback

The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals, it has numerous examples and case studies to help gain the desired clarity.


Step by Step manual to learn Marketing, Advertising, and Public Relations

Key Features

  • Basics of Visual Social Marketing
  • Impact of Visual Social Marketing
  • Social Media Marketing strategies
  • Simplified English especially suited for an Indian audience
  • Concepts explained with the help of relevant figures, diagrams and examples
  • Exercises for readers at the end of each section

  • What will you learn

  • Visual Social Media Marketing and its Impact
  • Social Media Marketing Strategies
  • Inbound Marketing, Visual Social Media Marketing Tools

  • Who this book is for
    You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.
    1. Chapter 1: Basics of Visual Social Media Marketing.
    2. Chapter 2: Impact of Visual Social Media
    3. Chapter 3: Social Media Marketing Strategies
    4. Chapter 4: Using Video for Social Media Marketing
    5. Chapter 5: Inbound Marketing: An Introduction
    6. Chapter 6: Visual Social Media Marketing Tools
    7. Chapter 7: Advanced Tools for Visual Social Media Marketing
    Dr Chandrani Singh  is currently working as Director-MCA and Placement Head – MCA(SMI) at Sinhgad Institute of  Management Vadgaon, Pune and has a rich experience of over eighteen years in the academic sector. She has a Phd degree in Computer Management and holds to credit a strong research base. An NIT Rourkela alumni she is in the advisory board of various International Conferences and is in the review committee of many International Journals. She is also an eminent speaker and has participated in various Education Summit.She has authored many books with noted publishers like SAGE Publishing, Excel Books, Shroff Publishers etc. She has spearheaded several research projects and has a robust network with 250+ HR's across various states with the aim of employment provisioning of fresh graduates. 

    Dr. Abiresh Abraham is a post graduate in management and information technology and holds a doctorate in management with more than 15 years of academic and industrial experience. He worked with Sinhgad Institute of Management, Pune for more than a decade. He also has a very good industrial experience in India and abroad. He has authored a number of books in IT and management and has published a number of research papers in Indian and international journals. He also has a patent published. 

    Ajit Pandey is 33 year old passionate (content) writer. He is working as an Asst.Professor in Sinhgad Institutes. He is a computer science post graduate from SRKNEC, Nagpur. He is expert in digital marketing, soft skills training, ICT and content development. He has done certification course in Instructional design for effective learning, social psychology, social media marketing etc. He is passionate about e-learning and digitization concepts. He is actively involved in technology research and knowledge upgradation through various online certification courses. He is writer at heart and in a way a writer by profession as well. By far, more than 500 poems in hindi and urdu are in his name. He loves blogging and knowledge sharing. His area of research includes e-learning and digitization of teaching-learning process.

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