NFT Gold Rush

Robert Joo, Aurel George Proorocu, Stepan Krivosheev

SKU: 9789355513793


ISBN: 9789355513755
eISBN: 9789355513793
Authors: Robert Joo, Aurel George Proorocu, Stepan Krivosheev
Rights: Worldwide
Publishing Date: 21st Feb 2023
Pages: 286
Dimension: 7.5*9.25 Inches
Book Type: Paperback

The ultimate guide to NFTs: Join the NFT Gold Rush and claim your first Free NFT here


  • Get familiar with the Fintech and legal background of NFTs in general.
  • Discover various NFT marketing strategies from professionals to promote your NFTs.
  • A step-by-step guide that will help you to create a NFT from scratch. 


NFTs or non-fungible tokens are digital assets based on decentralized ledger blockchain technology. If you want a deeper understanding of NFT ownership and the fintech that lies beneath it, then this book is for you.

“NFT Gold Rush” explains everything you need to know about NFTs. The book commences with an introduction as to why NFTs are a trend today and the observation that this trend will only become more robust because of the rapid development of the web beyond web 3.0 where private ownership in cyberspace becomes possible.

It then explains how blockchain and cryptocurrency can kickstart the process of tokenization and minting so that NFTs can be created. Once this is established, the book helps you look at transactions that can be done with the NFTs as a new type class of digital financial asset. Moving on, the book explains a step-by-step analysis of how to use IT in the creation of NFTs. The book helps you get familiar with the entire minting process, including setting up your own minting page.

From there, the book will help you learn how to place your NFT on the marketplace where you can sell and trade your NFTs. In addition, the book also explores different marketing, selling, and pricing strategies in case your NFT is not immediately the most popular thing in the market.

Towards the end of the book, it is discussed how the development of the fintech-legalverse will eventually integrate with the metaverse leading to a new direction in web development, where private ownership colonization of cyberspace has become possible. A democratization of the web will thus get a chance for real success, a place where you will be in charge as an owner, and where you are no longer just a ‘user’.

After reading this NFT handbook you will be able to create and sell your own NFTs.


  • Discover different marketplaces for exchanging and selling your NFTs.
  • Learn how to create an NFT collection.
  • Understand how to develop a selling and pricing strategy for your NFT.
  • Identify, manage, and mitigate security issues in NFTs.
  • Understand why NFTs play a crucial role in developing the Metaverse.


This book is for everyone interesting in creating and selling NFTs. Individuals and NFT artists who are struggling to price, market, or sell their NFTs will find this book resourceful. New and innovative business ideas that become possible with the help of NFTs are introduced in this book.

  1. Introduction
  2. NFT Ownership
  3. NFT Transactions
  4. NFT Smart Contracts
  5. NFT Tech Tools
  6. Technical Skills for Creating NFTs
  7. How to Sell Your NFT
  8. The NFT Market Place
  9. NFT Collections
  10. Marketing Your NFTs
  11. NFT Risk and Security
  12. The NFT Metaverse
  13. Staking Your First NFT Claim

Robert Joo is a jurist, essayist, and public guest speaker with a New York (US) background in finance and accounting, and a Paris (France) background in fashion and the arts. He has private clients in the consulting business in the field of corporate governance, law, and finance. Having five years of Wall Street sales experience helped him conceive many fintech topics for this book.

Aurel George Proorocu has over 16 years of work experience in the IT and marketing fields by managing advanced technical skills with an entrepreneurial spirit and C-level experience.

He started his journey as a professional chess player at the age of 6, and in 2004, won the ‘Romanian Chess Champion’ title with his club team.

At the age of 16, George followed his entrepreneurial spirit and started his own ISP Company in Bucharest. The company was sold when he finished high school at the age of 18, having a maximum peak of 600 clients.

George then continued his professional and business journey in the IT field, working as a Network Engineer, Senior System Administrator, Product Manager, Technical Project Manager, Team-Leader, and IT Manager.

In 2011, he became a member of MENSA, and in 2012 George continued his studies with an MSc in International Management at “Institut Mines-Télécom Business School”, ranked 22nd place in Business Schools worldwide. At the age of 27, he joined the Executive MBA class of IMT Business School as the youngest student ever to be enrolled in this program, having taken part in the courses at Stanford University (US) and Institute of Management Technology (India).

In 2016 George was included in the "100 Faces of Innovation" volume, an annual book about global innovators, published by the Financial Times and Nemira.

At this point, George is working for ING Bank, while also participates in events related to DevOps and Blockchain. He is on stage at some of the biggest IT Conferences in the world speaking on various IT topics.

Stepan Krivosheev is a representative of Generation Z who is a graduate business student at one of the Grande Ecoles located on the Rive Gauche in Paris, France. He has extensive experience in digital marketing, community management SEO and SEA, and is a social media communications expert.

Being the creative and marketing director of Gambit Club NFTs, an NFT project start-up initiated together with George two years ago, Stepan has invaluable experience of the decentralized world and will draw on that knowledge in the marketing segments of this book.

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