About the Authors

Sergey Seroukhov, a passionate Technology Evangelist, resides in Tucson, AZ, with his wife Natalya and two children, Michael and Alexandra. He is the visionary founder of Enterprise Innovation Consulting, a boutique consulting firm that empowers development teams to embrace modern development methods, enhance productivity, reduce costs, accelerate time to market, and foster innovation.

Enterprise Innovation Consulting(https://www.entinco.com/) was founded in 2016, driven by the dream of helping software teams build more and better software faster. With his group of talented engineers, Sergey assisted multiple organizations in developing complex enterprise systems utilizing microservices, microfrontends, and DevOps. Moving the business to the next level, Enterprise Innovation Consulting, under Sergey’s leadership, created several programs called “Better Microservices (https://www.entinco.com/programs/better-microservices),” “Better Microfrontends (https://www.entinco. com/programs/better-microfrontends),” “Better Delivery (https://www.entinco.com/ programs/better-delivery),” and “Better Testing (https://www.entinco.com/programs/ better-testing)” that aimed at drastically improving development productivity through standardization of architecture and implementation of development patterns and practices. Moreover, all those programs represented the 1st step toward the “Software Factory”, a new development model that brings a step-change in productivity and cost reduction through standardization, deeper specialization of labor, and conveyor-like development processes. Emerging Generative AI combined with the Software Factory (https://www.entinco. com/programs/software-factory) model represents a perfect fit, allowing the systematic and incremental increase of automation in software development until it finally reaches the “Light-off Factory” state when most of the software is generated automatically. The world is not there yet, but the work of visionaries like Sergey Seroukhov and companies like Enterprise Innovation Consulting are making that future come sooner.

Sergey's journey in coding began at the age of 14, and he implemented his first commercial software product using dBase around 1991, even before graduating from high school. After completing his master's degree at Donetsk State Technical University in 2001, he embarked on a new chapter in the United States with his wife, Natalya. Over the next two decades, Sergey honed his skills, working as a Software Developer, Team Lead, Solution Architect, and eventually as a CTO in several startups. His foray into microservices started around 2005, leading the creation of a distributed system architecture composed of loosely coupled services and composable frontends. Since 2012, when microservices gained recognition, he has been instrumental in the development of numerous microservices systems, using a wide range of programming languages like .NET, Java, Node.js, Go, Python, and Dart.